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Brand shoot with the business button

  • Writer: Victoria Sponge
    Victoria Sponge
  • Jun 19
  • 2 min read

Capturing The Business Button: Humour, Heart, and the Brilliance Behind the Brand

When someone plays such a pivotal role in your business journey, getting the chance to photograph their brand story feels a bit like a full-circle moment. That’s exactly how I felt stepping behind the camera once again for my wonderful friend and business support superstar - The Business Button.

If you’re lucky enough to know her, you’ll already get it - she’s not your average business adim. She’s the calm in the chaos, the queen of clarity, and quite honestly, the reason many of us creative folk have found our way through the trickier sides of running a business (hello finances, systems, and those mysterious spreadsheets).


But what truly sets her apart? It’s not just the wealth of knowledge or the strategic gold dust she brings - it’s how she delivers it. With humour, warmth, and the kind of approachability that makes you feel seen and supported, even when you’re knee-deep in the less glamorous parts of running a creative business.

When planning her brand shoot, it was important to capture all of that. Not just the polished, professional elements of what she does - but her personality, her joy, and the magnetic energy that draws people to her. Because that’s where the magic is. It’s the reason her clients keep coming back. And it’s why working with her never feels like work.


Personally, I can say with full confidence that my business wouldn’t be where it is now without her support and insight. She’s helped me thrive - with confidence, structure, and more than a few laughs along the way.

So here’s to The Business Button - the woman behind the systems, the spreadsheets, and the sanity-saving advice. Thank you for trusting me (again) to capture your magic. You make business better.



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